The days of brand remaining quiet on big social issues are over.
This is not coming from nowhere. 64 percent of consumers choose, switch, avoid, or boycott a brand based on its stand on social issues, according to a study by Edelman. So it doesn't come as a surprise that, a majority of consumers believe brands have better ideas for solving countries' problems than a government.
Welcome to an era of social good and why brands are more eager than ever to share stories about their do-good efforts.